The well-known cashmere entrepreneur Cucinelli, who leapt to the news for sharing part of the proceeds from the stock market with his employees, captures the attention of the world for a different vision of the company.  He presented the restoration project of the Etruscan Arch entirely financed by him to the city of Perugia. Even before the restoration of the Umbrian village where his company was born and where many of his employees live, in Solomeo. Hence the agreement with Minister Clini on Co2 emissions. In short, the first entrepreneur in the world to have colored cashmere never ceases to surprise. His thought: the beauty of the Renaissance. Its values: politics, family and religion.